Defining the Express customer, exploring market research to see what pre-existing customers are shopping and what they are looking to add to their closet, and defining key style motifs that will be relevant in the capsule.
Developing a mood board that encompasses texture, color, and silhouette.
Sketch/Styling Lineup
Sketch/Styling Lineup
Technical Callouts and Color-Ups
Technical Callouts and Color-Ups
Technical Callouts and Color-Ups
CAD Lineup